Frequently Asked Questions

Tangible items given to clients, employees, or partners to show appreciation, strengthen relationships, or celebrate achievements.

It varies, but typically 1-2% of your marketing budget for clients, and a reasonable amount for employee gifts based on company culture.

There are legal limits and ethical guidelines. Generally, avoid excessive value, cash equivalents, and gifts that could be seen as a bribe.


To express gratitude, build stronger connections, and leave a positive lasting impression.

Varies by recipient and budget, but common options include food and drinks, electronics, branded merchandise, or experiences.

Gifts that are thoughtful, personalized, and promote well-being, like experiences, wellness items, or gift cards.